The Secret? Constant Organization and Visualization.
How does the real estate professional who sells more than 30 properties a year work? First of all, the professional real estate agent has established a plan.
A personal business plan where you have included your clear goals, and a weekly schedule of what you have to do and how to do it. It has a collection and sales system that it has refined and adapts according to the circumstances.
His experience, (which does not have to be long), has helped him a lot to understand the real estate sector in his area; but above all he has been trained in real estate sales, in how to help buy a high-priced product.
The real estate professional can sell 2-3 properties a month, every month thanks to his training, organization, visualization and faith. Here luck, the market situation or competition have no place. Selling 2-3 properties each month is not a utopia as some believe and to testify it there are many real estate agents in the market achieving these figures.
I just read an article about a real estate saleswoman in Buenos Aires who sold a total of 41 homes last year. How did you get it? As it says in the article, the most important thing to sell continuously is to get the owners to put their property on the market at a reasonable price.
Not at a price below the market; but at a price according to the market. According to the article that was the main reason. I do not believe it. Besides that, surely this Miss worked in an organized way and was confident in herself.
Getting this number of annual sales seems easy; but is not. I agree with her that attracting clients interested in buying or investing in real estate is relatively easy when the correct acquisition strategy has been implemented. The most difficult thing in this business is to capture properties with prices according to the market.
The Real Estate Professional Who Knows How to Capture.
The smart and fast-selling agent (within 1-3 months) will never agree to put an overvalued property on the market in case someone “bites”. He knows that this is, above all, a waste of time in administrative and negotiation work that takes time to deal with other clients and concentrate on the properties with the most potential.
Let’s see what the main skills and customs of the real estate are professional capable of selling more than 30 properties a year, or between 2-3 properties a month, every month.
1. Prepare a business plan.
The real estate professional has then established a truly effective recruitment and sale process. You have a written plan; not in the head and has established objectives of activities to be carried out weekly to reach the objective of selling 2-3 properties per month.
He has a plan, he is well organized, he works without stress (although some days he may have to work more than 8 hours), he is disciplined, and he is persistent.
2. Know the market well.
The real estate professional knows the market well in his area. He has compiled all kinds of statistics: population, real estate, sales, purchases, repossessions, and he uses them in his argumentation to show the owners what the right price should be for the market at that time.
Since you know what is sold and how it is sold, you never accept an owner who does not want to understand how the market is and wants to overvalue his property. He never enters into price negotiations or in setting a price to lower it later.
The Real Estate Professional Designs an Effective Marketing Plan.
3. Invest time and Effort in Knowing the Online Media.
The real estate professional knows that he needs to know well how online advertising works to get profitability from his budget and get qualified requests for information. You know that mastering Facebook Ads, Google AdWords, YouTube or email marketing takes time. Spend part of your time learning new strategies.
Prepare the properties well before uploading them to your website, to the portals, to classifieds and to Facebook. You know that you must invest in promoting your properties between 15% – 20% of each sale you make. This ensures you have a comfortable budget and ensures 2-3 sales in the next month.
4. Know how to delegate.
The real estate professional has learned to delegate those administrative functions that rob him of the time he needs to be in continuous contact with his clients. He relies on a person who performs this work: contracts, advertising, documentation.
He has invested time in training a person to support him in his daily work, which he pays well and also rewards him with a percentage, (10% -15 %), of your sales.
5. He is in daily contact with his clients.
You have established a certain number of calls to new and old customers for each day. It answers all the emails you receive in less than 24 hours and is always available when someone calls you on the phone.
This allows you to speak to more than 50 people a week, or more than 200 staff a month. Although only 20% of those calls are to new clients, you would be contacting more than 30 new potential clients per month.
6. He has become a specialist.
The real estate professional does not sell houses, offices, commercial premises and everything that is presented. He specializes in a type of property in an area or in a certain type of property, such as residential real estate, or land or luxury homes.
The Real Estate Professional Believes in After Sales.
7. Take good care of after-sales.
The real estate professional establishes a professional bond with his clients. You are capable of doing this because you have served them well and earned their credibility. Your customers recommend you and 30% -40% of your annual sales are to customers who come from other customers; what makes that sometimes it is in the ideal situation to have the client before having the property.
As you can see, the real estate professional works a little differently from the rest. Above all, it is organized and visualizes its future. Create your future.
These are some of the characteristics of the real estate professional who can sell 3-4 properties a month every month. Succeeding in this industry is not closely tied to experience. It is based above all on establishing a process that guarantees clients, properties and sales.
They developed strong marketing relations with real estates owners having well known real estate properties like blue world city Islamabad. I can assure you that establishing this process is not easy; but I also have to say that it is not difficult. In the end it is a matter of planning, organization and visualization.
“The Real Estate Bubble: The Real Estate Agent is a Victim”.
Too many experts, (those who are supposed to know how a country’s economy works), have written and talked a lot about the origins of the housing bubble. The problem with your opinions is that they are worthless because you have not sold a house in your life.
As they are not real estate sellers who walk the street and know how the customer who buys (demand) and the people who sell (owners and developers) actually behave.
The term housing bubble appeared in our dictionary when sellers, (not buyers, my friend), began to see the teeth of the wolf. That is, to not being able to sell their properties at the “crazy” price that they stipulated.
For many real estate agents, the appearance of the real estate bubble is clear, and we can explain it in a simple way. Why is property not being sold? Because people don’t buy Why don’t they buy? Because it’s not stupid.
You may have a good income and want to improve your family’s life, but you are not going to pay $ 300,000 in the next 20 years for a property that does not offer the expected quality of life expectations.
The Real Estate Bubble Appears on the Horizon.
Some promoters realized late that no, people are not stupid even if they don’t speak our language. The first buyers of houses “paid the duck” buying at prices a little high and getting involved in mortgages with properties that, once the feeling of purchase-possession had passed, they did not understand how they had made the mistake of buying that home.
The housing bubble was being born. It was conceived by speculation started by certain influential and supposedly respectable people in construction companies, financial institutions and other companies.
To be clear, speculation is to think deeply in purely theoretical terms, without the intention of practical application. Make assumptions about something that is not known for sure. Some people who hold certain positions of influence in this sector knew that their speculations would be taken as true economic dissertations by the majority and they threw the bait.
Here the media and small and not so small businessmen stung, believing that they were going to make gold. A few succeeded at the cost of the system and others were ruined. Or they ended up in jail.
Some economists and financial-sociological experts may be right in many of their arguments, but the reasons for the real estate bubble, in my experience of working in the sector and seeing it believe and collapse, are closer to us of what it seems and not because of economic factors that few understand.
In my experience, and this opinion is shared by many in the real estate sector, the reasons for the real estate bubble are simpler and closer: pure unscrupulous speculation. This does not say much in favour of a country’s business ethics. And some businessmen and members of the Government complain that the British press says that in Pakistan there is no legal certainty.
Greed Brought the Real Estate Bubble.
You can invest 10 million in a real estate development and it is “decent”, good business “and smart, to expect, let’s say a 30% profit, that is, about $ 3 million before taxes for the work done and the risk that has been run. But no, that hasn’t been the focus of many real estate developers.
Here the important thing in a society that demands housing and second homes abroad is to earn as much as possible. On the other hand, the banking entities that did not want to miss the party, (to earn as much money as possible), lower the mortgage interest to an unsuspected% between 3% and 5% and also turn the law to be able to grant mortgages 100% of the appraised value.
Of course, they tell the appraisers how much the house has to be appraised in order for the accounts to come out. The State, (my intention is not to get involved in politics), which has other better things to do, ignores what some Treasury experts tell it who have the data in hand and know what the issue is about. Here there is little regulation, that people have fun and enjoy life, that the next elections are near.
Don’t let many real estate agents who have worked in this sector come up with clever economic stories “on the battlefield.” We are not economists, but we are not stupid either and we knew that this way of buying real estate was not going to last long.
We did not know how to name the problem. Someone did it for us and called it a housing bubble. For the moment the issue has settled down. Many buyers, sellers, banks, politicians, developers, economists and others have learned their lesson from the housing bubble.
For the moment and in the coming years we will work in a somewhat refined sector where there will be more professionalism. The real estate sector continues to be exciting, highly profitable and necessary. We are on the right track, until the next housing bubble appears in a few years, in many years, I hope.